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Exceeding Customer Expectations Can Be Shockingly Simple

The lights turned off. I saw glow-in-the-dark tape lined up around the train car handle and the steps. “Oh I totally have to take a picture of this,” I thought. Fail. I whipped out my smartphone,...

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How To Improve Customer Experience For Your Business

Last year I wrote about one of Australia’s best new brands and how customer experience extends far beyond customer service. Although Customer service is of paramount importance, it is still only one...

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